About us

Marketers who've been in your shoes.

Online Marketing Genies started with one belief: Australian small business owners deserve marketing support that makes sense. Not confusing advice, bloated agency retainers or courses that gather dust.

25+

Years helping Australian businesses grow

⭐4.9

Consistent member feedback

BNE

Brisbane-based, nationally focused

How we got here

Over two decades of real-world marketing experience.

Online Marketing Genies was founded in Brisbane in 2014 by Sue Cooper, a digital marketing strategist and SEO educator who first started marketing on the internet in 1996. Since then, she's helped hundreds of Australian solopreneurs and small businesses build marketing that actually works.

Through years of one-on-one consulting and workshops, Sue kept seeing the same problems: businesses spending money without a strategy, burning time on tactics with no plan, and paying agencies that didn't understand them.

What those owners needed wasn't another course or another agency. They needed a thinking partner. Someone to help them see what was holding them back, decide where to focus and follow through with confidence.

The fCMO Portal is that partner. It's a guided system that gives you the clarity and tools of a fractional CMO, without the full-time price tag.

Marketing your business shouldn't feel this hard. Our job is to make it feel doable, and to make sure the work actually moves the needle.

Sue Cooper, Founder, Online Marketing Genies

Why we exist

We help business owners grow with confidence.

You're brilliant at what you do. Marketing just might not be your zone of genius, and that's completely fine. The trouble is, without a clear strategy even the hardest-working business can stay invisible.

We built the fCMO Portal to close that gap. Not with more content to get through, but with a clear system that helps you make better decisions, build the right assets and stay focused on what drives growth.

You're not after marketing theory. You want to know what to do next, and to feel confident doing it. That's what we're here for.

Knowledge without the noise

We cut through conflicting advice and give you a clear, prioritised path built around your business, not generic best practice.

Tools you'll actually use

Every template, checklist and framework is made for doing, not for sitting in your downloads folder.

A community that helps

Connect with business owners who've solved the same problems you're facing. Real support, real wins and honest feedback.

How we show up

Our values in practice.

These aren't words on a wall. They shape how we write, coach, build resources and support you every day.

Clarity over noise:

We make marketing simpler, not bigger. If it doesn't help you decide or act, it goes. Expect short lessons, clear next steps and plain English.

Decisions over downloads:

Learning only counts when it turns into a decision and an asset you'll use. Every module ends with something real, like an ideal client profile, a roadmap or a brief.

Honest numbers:

We measure what matters and tell you the truth about it, even when it's not flattering. Scorecards and campaign reviews, never vanity metrics.

Progress over perfection:

A good plan done this quarter beats a perfect plan never started. Think 90-day sprints, small wins, then review and adjust.

In your corner:

You're never on your own. We're the senior marketer who picks up the phone, through office hours, hot seats and Ask the Strategist.

Is it right for you?

Built for business owners who are ready to back themselves.

It's a great fit if you:

are a solopreneur or small business owner in Australia
do your own marketing and want a proper strategy behind it
have tried agencies, courses or free advice and it hasn't clicked yet
want tools and support, not just theory
like to take action, not just learn
want a community of people on the same path

It might not suit you if you:

want someone to run your marketing with no input from you
want quick wins without building the system behind them
can't set aside some time each week
need an enterprise-level marketing solution
are looking for a silver bullet rather than a system that lasts

What clients say

Don't just take our word for it.

⭐⭐⭐⭐⭐

"If only I had known a year ago the knowledge Sue passed on. Thought-provoking and the most up-to-date and valuable information I've received in a long time. The only way my website will fail now is by not putting it into action."

Paul G.

⭐⭐⭐⭐⭐

"Can't recommend Online Marketing Genies more if I tried. It simply isn't easy to find the knowledge and honesty you'll get with these guys anymore."

Jess R.

⭐⭐⭐⭐⭐

"I have known for years that I needed to get my CRM and digital systems sorted, but the thought of it made my head feel like it was going to explode. I feel such immense relief that I can focus on my business knowing this is all sorted after so long."

Renae

⭐⭐⭐⭐⭐

"Sue is an absolute wealth of knowledge. She helped me spot issues with my website with lightning speed. If you want to get your website seen, she's definitely the one to go to."

Polly H.

⭐⭐⭐⭐⭐

"Get this: we sent out our first bulk text and within a minute we had a new order for 30 meals! We couldn't be happier and can't wait to see the continued value this brings to our business."

Kane