Fractional CMO membership for Australian SMEs

Get the clarity of a CMO without the full-time price tag.

You don't need more marketing. You need the right marketing, done in the right order. A 90-day roadmap, focused 30-day sprints and direct access to a senior strategist, so you know where your leads come from and what each one costs.

25+ years in digital strategy

No lock-in on monthly plans

Brisbane based, Australia-wide

Sound familiar?

You're not short on marketing information. You're short on clarity.

Burned by agencies

Locked-in retainers and glossy reports full of clicks, while new bookings barely moved.

Drowning in advice

Every podcast, webinar and Facebook group says something different.

Courses you never finished

Hours of video, a folder of downloads, and no real decisions made.

Data without meaning

Analytics and ad dashboards everywhere, but no idea which numbers actually matter.

Before you spend another dollar on ads, let's find out where your leads are leaking.

What makes it different

Courses teach tactics. We help you make decisions.

The fCMO Portal sits in the middle ground: a fractional CMO thinking partner combined with a structured execution portal. You stay in the driver's seat. Sue is your co-pilot.

Cost per month

Senior strategic input

You build capability

Implementation support

Accountability

Lock-in

Traditional agency

$2,000 to $5,000

Rarely

Done for you

Low

Often 6 to 12 months

Online course

$50 to $200

In theory

None

Fractional CMO

$4,000 to $15,000+

Yes

Partly

Varies

High

Often 3 to 6 months

fCMO Portal

$197 to $1,497

Yes, direct with Sue

Yes

Tools, templates, sprints, etc

High: scorecards, sprints, etc

None on monthly plans

How it works

Five stages. One clear order. An end to random acts of marketing.

You start with a diagnosis, not a library. Every stage ends with something you can use in your business tomorrow.

Diagnose

Find what's working, what's leaking and where the real gaps are.

You leave with: a baseline scorecard

Clarify

Lock in your ideal client, positioning, messaging and offer.

You leave with: an ideal client profile

Plan

Build a 90-day roadmap with goals and KPIs tied to revenue.

You leave with: your 90-day roadmap

Implement

Work through focused 30-day sprints. Thirty days. One focus. Real progress.

You leave with: a finished asset every sprint

Optimise

Review the scorecard, keep what pays, cut what doesn't, and plan the next quarter.

You leave with: a growth system you understand

Plan on two to three hours a week. 42 modules, a 90-day roadmap, and no technical skills needed.

Inside the portal

Six rooms, one clear path to better marketing.

Strategy clarifies your market. Channels bring people in. Conversion turns interest into sales. Measurement keeps you honest. Advice keeps you moving.

Room 1

Strategy Room

Audits, ideal client profile, positioning, brand voice, offer architecture, goals and KPIs. Ends with your one-page strategy.

Room 2

Growth Lab

Organic social, content, SEO and local SEO, email, lead generation, paid ads, referrals and partnerships.

Room 3

Conversion Clinic

Funnel mapping, landing and sales pages, sales copy, nurture sequences, pricing psychology and social proof.

Room 4

CMO Dashboard

Metrics that matter, monthly reviews, budgeting, managing agencies and staff, quarterly planning and reporting.

Room 5

Operator's Toolkit

Templates, swipe files, SOPs, AI prompts, brief templates and planning worksheets, so you never start from scratch.

Room 6

Advisory Hub

Ask the Strategist, live hot seats, expert guests, member case studies and strategy reviews. Real answers when you're stuck.

You're not doing this alone

Guidance, reviews and accountability, built in.

A steady rhythm keeps you implementing, not just learning. It's clear marketing leadership without hiring a full-time CMO.

Every 30 days

One execution sprint, one focus, finishing with a completed asset.

Fortnightly

Live hot seats. Bring a real challenge and work it through with the group.

Monthly

Plain-English scorecard review, fCMO office hours and a campaign review.

Quarterly

A planning sprint to review the last 90 days and set the next roadmap.

Meet your strategist

A track record that predates Google.

Sue Cooper built her first website in 1996 and had it ranking number one on AltaVista within three months. She's been doing client SEO since 2004 and teaching it since 2009.

Along the way she watched too many Australian business owners get burned by locked-in retainers, conflicting advice and courses that never led to a decision. The fCMO Portal is her answer: senior CMO thinking, at a price an SME can afford, with the tools to act on it. You deal with Sue directly, never a junior account manager.

1996

First website

25+

Years in SEO

2014

OMG! founded

Membership

Published, fixed pricing. No lock-in on monthly plans.

A part-time fractional CMO typically costs $4,000 to $12,000 a month. Pick the level of support that fits, and upgrade any time.

Portal

Everything you need to lead your own marketing.

$197 /month

or $1,970/year, 2 months free

All 42 modules and six rooms
90-day roadmap and Operator's Toolkit
Monthly scorecard templates
Community and monthly group office hours

Recommended

Portal + Advisory

The portal, plus a senior strategist in your corner.

$497 /month

or $4,970/year, 2 months free

Everything in Portal
Fortnightly live hot seats
Ask the Strategist, answered within 48 business hours
Quarterly planning sprint
Monthly campaign review

fCMO Partner

Monthly 1:1 time with Sue. Limited to 10 members.

$1,497 /month

or $14,970/year, 2 months free

Everything in Portal + Advisory
Monthly 60-minute 1:1 strategy session
Quarterly 1:1 strategy review
Priority support and agency brief reviews

Founding member offer
30% off, locked in for as long as you stay. Ends soon.
For example, Portal + Advisory at $347 a month instead of $497.

All prices in AUD and include GST. Not sure which tier fits? Book a free 20-minute discovery call or phone +61 7 3170 3220.

In-person workshops

Walk out with a finished asset, not a notebook of theory.

Full day · Max 20

Marketing Clarity Day

Leave with a one-page strategy, ideal client profile and 90-day roadmap.

From $547 early bird

Half day · Max 20

Local SEO Bootcamp

Leave with a Google Business Profile action list and local keyword plan.

From $297 early bird

Half day · Max 15

Funnel Fix-Up

Leave with a mapped sales funnel and your top three drop-off points.

From $297 early bird

Half day · Max 20

AI for Marketing Operators

Leave with a personal AI prompt library for content, briefs and email.

From $297 early bird

3 days · Various Oceania locations · Max 9

fCMO Destination Retreat

Build a complete 12-month marketing strategy and your first 90-day roadmap, with a 1:1 session with Sue, a peer group that keeps you accountable, and time to rest and recharge.

From $1,497 twin share, early bird. Includes accommodation, transfers, breakfast and lunch.

Honest fit check

Is the fCMO Portal right for your business?

A great fit if you

Run an established Australian business with a proven offer
Have no in-house marketing lead, or a junior who needs senior direction
Spend on agencies, ads or software without clear returns
Want a predictable pipeline and to understand your own numbers

Probably not right if you

Are still testing whether anyone will buy
Want marketing done for you with no involvement
Are looking for a shortcut or overnight results
Aren't ready to share your numbers or act on honest feedback

Questions

Straight answers.

What is a fractional CMO?

A Chief Marketing Officer sets strategy, decides where the budget goes and holds the team accountable. A fractional CMO gives you that senior thinking for a fraction of the time and cost. The portal adds the tools and plan, so you build the capability in your own business.

Is this just another online course?

No. Every module produces a real asset, like your ideal client profile, a campaign brief or a 90-day roadmap. You also get live access to a senior strategist and a community that keeps you accountable.

How is this different from an agency?

You stay in control. You understand your numbers, make the decisions, and brief any agency, freelancer or staff member with confidence. Many members still use contractors; they just get far better value from them.

How much time do I need each week?

About two to three hours. That's why we work in 30-day sprints with a single focus: steady progress without marketing taking over your week.

What results can I expect?

We won't promise overnight miracles. You can expect clarity: where your leads come from, what each customer costs to acquire, and what to focus on next.