by SueCooper | 22nd Feb 2022 | SEO
With the constant evolution of the internet and the way in which customers search for products, services and information, internet marketers need to find new and innovative methods of reaching their consumers. As internet sales continue to rise and growing portions of...
by SueCooper | 15th Feb 2022 | Marketing
Ecommerce has opened new markets to businesses. However, this has also brought about certain challenges. For one, you need to know to whom you’re selling otherwise your marketing efforts will not amount to much. But how do you define your target market? Well,...
by SueCooper | 8th Feb 2022 | Content
You’ve heard that content is the undisputed king of marketing and that’s the sheer truth. So if that’s the truth, then the development of the said content is what makes the content a king. Sadly, most businesses just create content randomly without...
by SueCooper | 1st Feb 2022 | Social Media
It’s not enough to have your brand ably represented on social media. There are millions of brands already there, but what separates you from the lot is your unique voice that’s also audible enough to come out of the noise. Your unique voice should be...
by SueCooper | 25th Jan 2022 | Content
Many beginners in copywriting start off on the wrong foot when they assume that copywriting is just like writing blog posts or articles. Then they wonder why their copy never converts. The fact of the matter is that copywriting is nothing like blog writing or...
