Why Your Sales Team Should Be Using LinkedIn

You’ve seen it before. You’ve set up your LinkedIn profile and you’re getting messages daily about people wanting to connect. But, how do you actually use LinkedIn to generate leads?

Knowing the opportunities that LinkedIn can provide and how to leverage them will give your business an unparalleled advantage over your competition.

The fact is that getting your prospective buyers attention is becoming more and more difficult these days. Traditional sales and marketing efforts are more expensive and not as effective as they once were. And, given that 90% of decision makers (at least) never answer cold calls (https://blog.hubspot.com/sales/cold-calling-statistics), it’s getting more difficult every day to get in touch with your prospects.

With so much noise and changing algorithms on other social channels (we’re looking at you Facebook), standing out in the crowd ends up being a hit-or-miss result. Which is where you can gain an edge over your competition by using LinkedIn in your sales and marketing efforts.

Any business owner or sales professional knows that to keep cash flow going you need to keep your sales pipeline filled with qualified prospects. And, LinkedIn is one of the best ways to do that in a consistent and professional manner.

If you’re a sales director or manager, LinkedIn offers powerful advantages for your sales team that might be battling to meet their monthly goals because they are using old data and outdated strategies..

Here’s just a few statistics that are likely affecting your ability to meet your sales quota:

All of these stats highlight why it’s vital that you leverage a tool like LinkedIn to properly research, gain valuable intelligence and are first in your customers minds when they’re ready to buy what you have to offer.

LinkedIn is not about hit-or-miss strategies, cold connections or struggling to be louder in an already active marketplace; it’s about deliberately building valuable, mutually beneficial relationships that will continue to serve both you and your potential clients.

When used correctly, LinkedIn enables users to learn about their prospects before reaching out and tailor their messages strategically and thoughtfully – something that buyers really appreciate.

LinkedIn also provides pertinent, timely information about your leads, such as whether they’ve recently changed jobs or changed positions within the same company. Leveraging this information will provide you and your sales team the upper hand over your competition that is still working with old and irrelevant information.

Best of all, LinkedIn enables users to easily understand the pain points of your buyer so you can understand their needs and present solutions to their business problems.

If you are wasting money on old-school marketing gadgets like branded mouse pads or buying lists and hiring people to manage that data where it’s difficult (if not impossible) to track the ROI, then it’s time to consider incorporating LinkedIn to your sales and marketing strategy.

This article is the first in a series about how sales and marketing professionals can leverage LinkedIn to turn cold leads into warm prospects and generate more clients for their business.

Online Marketing Genies

PO Box 9257
Wynnum Plaza Qld 4178

Helen Goodman
Sue made the necessary changes to our website setup when we changed our URL. The whole process was handled quickly and efficiently. Highly recommend.
Helen Goodman
08/06/2021
Cathy Brown
Sue has been the guru for our website development since 2011 and we find her to be professional, friendly, innovative and cheery. She responds quickly to our queries and requests for assistance. I would highly recommend Sue to you for your website development needs.
Cathy Brown
27/05/2021
Adam Bretherton
Very helpful. Took the time to listen to what I wanted and provided a prompt solution within budget.
Adam Bretherton
24/11/2020
alexis gavriel
Sue did a fantastic job to help sort out our additional email accounts and linking them all together for our family business! Between android, apple and pc devices it all seemed so complicated and we were starting to see issues receiving important orders from our customers. We were really happy Sue could work it all out for us and for the continual support provided to us. We highly recommend her for any tech issues. Thanks so much!
alexis gavriel
20/10/2020
Glen Taylor
Sue & her team are dedicated, resourceful and most of all care about achieving a great outcome for us. We have worked with her for over 5 years and highly recommend her approach and her services
Glen Taylor
28/08/2020
Laraine Craig
Just completed Sue's digital training course and am seriously impressed. Sue has a down to earth, approachable manner, which makes the process so much easier and I've learnt a heap in just a few hours. Sue leads you through the actual process step by step which is perfect for a newbie to SEO, Google My Business and all things technical in the background of optimising my website. Thanks Sue!!
Laraine Craig
12/05/2020
Jovee Chadwick
Sue is an SEO and Google Guru! I recently completed an online marketing course with Sue and I couldn't be happier with my learnings. Sue explains things in a way that is easy to understand and helped me to instantly improve my google search presence without any paid advertising. I highly recommend her marketing courses for anyone wanting to improve their ranking on google searches and gain a better understanding on how SEO works. Thanks again Sue!
Jovee Chadwick
30/04/2020
Nicola Chung
Wow what a session with Sue. She was so thorough with going through my website and seeing immediately what needed fixing and tweaking. She was so knowledgeable and readily open with information and tips on how to improve my SEO and the ranking of my website. Thank-you Sue, you really know your stuff!
Nicola Chung
05/11/2019
Deepti M
In one hour with Sue I got more than any other SEO services I have tried in the past. If you looking for a local, trustworthy, reliable and knowledgeable SEO expert, she is it! I'd highly recommend her without a shadow of doubt
Deepti M
01/11/2019
Bernadette Travers
OMG is a one stop solution when building and maintaining a successful website! The training and support that has been provided during and after our site was built has been beyond expectation. Thanks OMG!
Bernadette Travers
15/06/2019
Reviews