The Stages of Content Development You Must Never Skip

You’ve heard that content is the undisputed king of marketing and that’s the sheer truth. So if that’s the truth, then the development of the said content is what makes the content a king.

Sadly, most businesses just create content randomly without going through the process of developing it from start to finish.

Planning is everything and content development entails planning the content from the ground up and through to promotion.

Skipping any of the development stages of content designated for your website is one risk you shouldn’t be willing to take, as it can hamper the success of the content.

Here are the stages of content development you must never skip.

1. Topic analysis

The title of the content is foremost and always the first to be considered. It’s the first thing potential readers will see and how it’s structured can trigger them to click and devour the information inside or just pass.

Analysing the topic entails gathering a handful of keywords related to it and testing them using tools like the Google Keyword Planner, Google Analytics, or SEMRush.

These tools will show you how some topics with the keywords you used are faring online. If they are getting more engagement, you can use them but you have to improve the quality and add more value.

The aim is to beat similar content on the web. This helps you rank better on search engines.

2. Information sourcing

Now that you have decided on a particular topic with the right keywords for traffic, it’s time to source information.

In doing this, you have to gather as much information as possible. Browse through numerous sites and sources.

Check reviews if you are writing about products, check for videos, podcasts, images, and virtually anywhere you can lay your hands to source for information.

The goal is to develop content that will be the best out there with substantial information. So explore every available research trick up your sleeves in search of content about what you are going to write.

3. Start writing

With a depot of information available, you can start creating the content while imbibing best writing practices.

It’s time to produce the best content out there with the information available. Get facts and statistics to be incorporated into the text.

This is to ensure your readers see you as a credible source and a valid authority in the field.

The longer the content, the higher its chances of ranking high and attracting more backlinks. So make your content at least 2,000 words to improve its chances of ranking high.

And finally, provide immense value through your content. That’s what every reader is looking at getting, so serve your readers this value on a platter.

4. Proofread and edit

Now you are done with the writing, it’s time to proofread and edit. This is to ensure you present impeccable quality content to your audience.

Consequently, you need to look at the content you’ve written with a fresh pair of eyes to fish out the errors.

You can hand it over to a copy editor for a thorough job or leave it for a few days and come back to it.

Returning to it after a few days will help you look at the content differently and you might discover that you need to do a lot of editing.

You are now armed with a fresh pair of eyes and you see things differently so you can rewrite the content better.

5. Optimise and publish

You’ve gotten to a very critical stage that has to do with optimising the content to be visible in search engines. It’s all about SEO here and you can’t be too careful.

In optimising your content, you need to scan the content and see if the right keywords were used sparingly or superfluously.

Reduce the excessive use of keywords to avoid being flagged by Google, increase the word count to rank higher, and make the keywords appear naturally. 

SEO is broad and it’s alright if you hand it over to an SEO expert to handle the intricate technical aspect. When this phase is settled, you can then publish your content.

6. Promote

After publishing, it’s time to promote your content across all available social media channels to drive engagement to your content.

More importantly, you get some backlinks to your site and improve its performance in rankings.

Promotion is as important as writing, and you can’t afford to skip this step. What’s the point of writing content that people don’t get to see?

That’s why promotion is necessary and social media is your major weapon.


Content development comes in stages or series of steps, and any step you skip can jeopardise the entire content mission.

From topic analysis to sourcing information and down to promotion, every step is important and leads to the overall success of the content wherever it is presented.

Online Marketing Genies

PO Box 9257
Wynnum Plaza Qld 4178

Helen Goodman
Sue made the necessary changes to our website setup when we changed our URL. The whole process was handled quickly and efficiently. Highly recommend.
Helen Goodman
Cathy Brown
Sue has been the guru for our website development since 2011 and we find her to be professional, friendly, innovative and cheery. She responds quickly to our queries and requests for assistance. I would highly recommend Sue to you for your website development needs.
Cathy Brown
Adam Bretherton
Very helpful. Took the time to listen to what I wanted and provided a prompt solution within budget.
Adam Bretherton
alexis gavriel
Sue did a fantastic job to help sort out our additional email accounts and linking them all together for our family business! Between android, apple and pc devices it all seemed so complicated and we were starting to see issues receiving important orders from our customers. We were really happy Sue could work it all out for us and for the continual support provided to us. We highly recommend her for any tech issues. Thanks so much!
alexis gavriel
Glen Taylor
Sue & her team are dedicated, resourceful and most of all care about achieving a great outcome for us. We have worked with her for over 5 years and highly recommend her approach and her services
Glen Taylor
Laraine Craig
Just completed Sue's digital training course and am seriously impressed. Sue has a down to earth, approachable manner, which makes the process so much easier and I've learnt a heap in just a few hours. Sue leads you through the actual process step by step which is perfect for a newbie to SEO, Google My Business and all things technical in the background of optimising my website. Thanks Sue!!
Laraine Craig
Jovee Chadwick
Sue is an SEO and Google Guru! I recently completed an online marketing course with Sue and I couldn't be happier with my learnings. Sue explains things in a way that is easy to understand and helped me to instantly improve my google search presence without any paid advertising. I highly recommend her marketing courses for anyone wanting to improve their ranking on google searches and gain a better understanding on how SEO works. Thanks again Sue!
Jovee Chadwick
Nicola Chung
Wow what a session with Sue. She was so thorough with going through my website and seeing immediately what needed fixing and tweaking. She was so knowledgeable and readily open with information and tips on how to improve my SEO and the ranking of my website. Thank-you Sue, you really know your stuff!
Nicola Chung
Deepti M
In one hour with Sue I got more than any other SEO services I have tried in the past. If you looking for a local, trustworthy, reliable and knowledgeable SEO expert, she is it! I'd highly recommend her without a shadow of doubt
Deepti M
Bernadette Travers
OMG is a one stop solution when building and maintaining a successful website! The training and support that has been provided during and after our site was built has been beyond expectation. Thanks OMG!
Bernadette Travers