How Important Is Data In Marketing

Back in the mid-50s and in the 60s, marketing mainly focused on grabbing the attention of the masses. In modern times, however, things have changed. With the internet and advancement in digital technology, marketers now focus their efforts on a target niche.

At the center of any marketing strategy is the data. Now, businesses don’t have an excuse for not providing what customers are searching for. This is because technology allows access to a wide variety of information about customer behaviour, shopping patterns, browsing patterns and interests.

With this data, a business can develop a marketing campaign that caters to the needs of the customers.

Here are more reasons why data is so crucial to any successful marketing campaign.

Providing useful information

Customers are always searching for information about their next purchase. They don’t want to waste their hard-earned money on poor-quality products or services.

They want to understand the product before committing their money. Ultimately, it provides an opportunity for businesses to grab customer attention but also gain their trust. This is through offering quality information that adds value to the customer’s lives.

Information should help them make the best purchasing decisions. Through data, marketers can find out what customers are most interested in. They are also able to learn the pain points and the difficulties that customers are going through.

With this information, marketers can provide reliable content and offer solutions to problems. This content will go a long way to sending customers through the sales funnel.

Personalising campaigns

Remember what we said about marketing being more niche and target-focused? This is all thanks to the data that allows businesses to identify similar characteristics of individuals in the market and similar interests.

It is how businesses can identify a niche and cater to the niche.

Through data, marketers will know what the target audience needs and is looking for and will therefore tailor marketing campaigns and products towards the fulfillment of that niche.

More customer engagement

Since the business can create more personalised marketing campaigns, it can enjoy greater engagement with customers. They see and find the content is relevant to their needs and helps them solve their problems and issues.

Because of this, customers can trust the brand. This in turn results in more purchases and a more loyal clientele.

Speaking of loyal customers…

They serve as the benchmark for any successful marketing strategy. By implementing retention strategies aimed at nurturing your already loyal customers, you can gather information on buying patterns, interests and behaviour.

You can find out what makes them loyal to your brand and then use this data to generate new leads and gain more loyal customers.

If you were to spend your resources generating more leads, you may gain more customers but you could also end up losing the old loyal customers, as they feel neglected.

Thus sending your loyal customers a token of appreciation such as a gift certificate or an appreciation email may be all it takes to solidify your brand in their minds.

Utilise customer feedback

If there is one thing about any data-driven marketing strategy is that it takes time. You will need to set the campaign in motion to collect data. You will then need to analyse and evaluate that data, taking an even longer time.

But what if there was a faster way to find out exactly what customers wanted? It’s called customer research. By creating surveys that are accurate and precise, you can find out exactly what customers are looking for.

Granted customers may not be willing to spend their time filling a form, however, you can always entice them with coupons or gift cards.

Final word

Data is the most important component for any successful marketing strategy. Without it, it would be difficult to identify a target niche and to cater to the needs of the market. This ultimately means that you will lose customers. Data helps you not only cater to the needs of the target market but develop a loyal following.

Online Marketing Genies

PO Box 9257
Wynnum Plaza Qld 4178

Helen Goodman
Sue made the necessary changes to our website setup when we changed our URL. The whole process was handled quickly and efficiently. Highly recommend.
Helen Goodman
08/06/2021
Cathy Brown
Sue has been the guru for our website development since 2011 and we find her to be professional, friendly, innovative and cheery. She responds quickly to our queries and requests for assistance. I would highly recommend Sue to you for your website development needs.
Cathy Brown
27/05/2021
Adam Bretherton
Very helpful. Took the time to listen to what I wanted and provided a prompt solution within budget.
Adam Bretherton
24/11/2020
alexis gavriel
Sue did a fantastic job to help sort out our additional email accounts and linking them all together for our family business! Between android, apple and pc devices it all seemed so complicated and we were starting to see issues receiving important orders from our customers. We were really happy Sue could work it all out for us and for the continual support provided to us. We highly recommend her for any tech issues. Thanks so much!
alexis gavriel
20/10/2020
Glen Taylor
Sue & her team are dedicated, resourceful and most of all care about achieving a great outcome for us. We have worked with her for over 5 years and highly recommend her approach and her services
Glen Taylor
28/08/2020
Laraine Craig
Just completed Sue's digital training course and am seriously impressed. Sue has a down to earth, approachable manner, which makes the process so much easier and I've learnt a heap in just a few hours. Sue leads you through the actual process step by step which is perfect for a newbie to SEO, Google My Business and all things technical in the background of optimising my website. Thanks Sue!!
Laraine Craig
12/05/2020
Jovee Chadwick
Sue is an SEO and Google Guru! I recently completed an online marketing course with Sue and I couldn't be happier with my learnings. Sue explains things in a way that is easy to understand and helped me to instantly improve my google search presence without any paid advertising. I highly recommend her marketing courses for anyone wanting to improve their ranking on google searches and gain a better understanding on how SEO works. Thanks again Sue!
Jovee Chadwick
30/04/2020
Nicola Chung
Wow what a session with Sue. She was so thorough with going through my website and seeing immediately what needed fixing and tweaking. She was so knowledgeable and readily open with information and tips on how to improve my SEO and the ranking of my website. Thank-you Sue, you really know your stuff!
Nicola Chung
05/11/2019
Deepti M
In one hour with Sue I got more than any other SEO services I have tried in the past. If you looking for a local, trustworthy, reliable and knowledgeable SEO expert, she is it! I'd highly recommend her without a shadow of doubt
Deepti M
01/11/2019
Bernadette Travers
OMG is a one stop solution when building and maintaining a successful website! The training and support that has been provided during and after our site was built has been beyond expectation. Thanks OMG!
Bernadette Travers
15/06/2019
Reviews