Sales Funnel: The Concept Explained

Sales Funnel: The Concept Explained

A sales funnel, also known as a purchase funnel, serves as a visual representation of the entire customer journey, illustrating the step-by-step process from initial awareness to taking action and making a purchase. Often referred to as a marketing funnel or revenue...
What is a Sales Funnel?

What is a Sales Funnel?

What is a Sales Funnel? Sales funnels are a series of steps that a potential customer goes through in order to buy a product or service from your business. The first step is to attract potential customers with advertising or marketing, then get them interested in the...
5 Ways to Boost Customer Experience on Your Website

5 Ways to Boost Customer Experience on Your Website

If you want to reduce the bounce rate on your website, then you have to boost customer experience on your site. A high bounce rate is simply proof that visitors and customers aren’t comfortable with the experience they are getting. So it doesn’t matter if what you are...
5 Marketing Techniques Every Entrepreneur Should Use

5 Marketing Techniques Every Entrepreneur Should Use

Presenting the most effective marketing techniques for entrepreneurs that can spread the word about your business overnight! When you’ve set up your business and everything seems to be in place, the next step for you is marketing. Taking your product to its...
What You Should Know About Inclusive Marketing

What You Should Know About Inclusive Marketing

Have you ever seen an advertisement and felt like it was meant for someone else and not for you. You must have felt alienated like you were unimportant. Sadly, societal bias and stereotypes based on race, ethnicity and religion are all too common and this reflects in...