by SueCooper | 1st Nov 2021 | Marketing
Everyone’s prone to blunders… That includes even the world-class multinational brands that we believe can never ever be off the mark. Well, mistakes in general are a sign of growth but marketing mistakes have a different meaning altogether. The less they happen...
by SueCooper | 25th Oct 2021 | Marketing
Back in the mid-50s and in the 60s, marketing mainly focused on grabbing the attention of the masses. In modern times, however, things have changed. With the internet and advancement in digital technology, marketers now focus their efforts on a target niche. At the...
by SueCooper | 11th Oct 2021 | Marketing
What if there was a simple strategy or a set of just a few tactics that you could use for your business to take it to new heights? Well, with these four marketing tips we’re going to look at, you can do just that. They are straightforward, as often you will find...
by SueCooper | 20th Sep 2021 | Marketing
Understanding the psychology behind which customers make buying decisions can give you a great edge over your competition. You can then use consumer psychology to promote your brand and to increase conversions. By knowing what goes through the mind of customers...
by SueCooper | 28th Aug 2019 | Marketing
Mobile marketers need to step up their game in today’s marketplace. Smartphone adoption is continuously and rapidly increasing. Currently, around 80% of all mobile phone users use smartphones. Accordingly, smartphones and tablets surpassed desktops as the...
by SueCooper | 15th Nov 2018 | Marketing
As we continue to move deeper into the digital age, many businesses are asking if direct mail marketing is still a viable method of reaching the consumer. After all, hasn’t the modern age of technology made it much easier and affordable to reach potentially millions...
