5 Ways to Boost Customer Experience on Your Website

5 Ways to Boost Customer Experience on Your Website

If you want to reduce the bounce rate on your website, then you have to boost customer experience on your site. A high bounce rate is simply proof that visitors and customers aren’t comfortable with the experience they are getting. So it doesn’t matter if what you are...
5 Marketing Techniques Every Entrepreneur Should Use

5 Marketing Techniques Every Entrepreneur Should Use

Presenting the most effective marketing techniques for entrepreneurs that can spread the word about your business overnight! When you’ve set up your business and everything seems to be in place, the next step for you is marketing. Taking your product to its...
What You Should Know About Inclusive Marketing

What You Should Know About Inclusive Marketing

Have you ever seen an advertisement and felt like it was meant for someone else and not for you. You must have felt alienated like you were unimportant. Sadly, societal bias and stereotypes based on race, ethnicity and religion are all too common and this reflects in...
How to Profile Your Target Markets

How to Profile Your Target Markets

Ecommerce has opened new markets to businesses. However, this has also brought about certain challenges. For one, you need to know to whom you’re selling otherwise your marketing efforts will not amount to much. But how do you define your target market? Well,...
Conversational Marketing – How to Do It Right

Conversational Marketing – How to Do It Right

When live chat first came out, it revolutionised service delivery. It was now easy for customers to access team support and receive help, and the customers felt heard. Because of this, they reported higher levels of satisfaction. This is the power of a conversation....