5 Ways to Boost Customer Experience on Your Website

If you want to reduce the bounce rate on your website, then you have to boost customer experience on your site.

A high bounce rate is simply proof that visitors and customers aren’t comfortable with the experience they are getting.

So it doesn’t matter if what you are selling on the site is exactly what they need, if the experience is bad, they’ll bounce and look elsewhere.

When the experience is good, engagement is almost inevitable and they keep coming back for more.

Here are 5 ways you can boost customer experience on your website.

Make The Site Mobile Friendly

It’s not enough for a site to be compatible with mobile devices, it has to be user-friendly on all devices. Some sites when loaded on mobile devices, aren’t fully functional or hiding some details.

Then you get that message asking you to load on a desktop for a better experience. Now that’s a terrible rerouting for mobile users who make up more than 50% of website users.

People shop with mobile phones on-the-go, in the restroom, while watching TV, while eating, and doing just about anything that can permit them to still use their phones.

You don’t want to lose these people because your website is struggling to fit into their devices.

Avoid Intricate Themes And Plugins

Some of the high-quality themes and plugins you add to your online shopping site make the site lag and this can be so annoying.

Some themes delay loading of pages, and while navigating through the site, there are hitches due to some videos or other large-sized web design features.

The entire design experience compounds into an ugly one for both mobile and desktop users. Go simple with the design of the user interface, the goal is for products to get the needed engagement and not for aesthetic allures.

No one wants to hang around a site where it’s difficult to navigate. Some simpler designs look beautiful regardless.

Make The Site Intuitive And Easy To Navigate With Site Search

If your site is counter-intuitive, you might want to create a demo to show users how to find their way around.

That’s a recipe for failure and higher bounce rates already. The site should be intuitive so whatever the user is thinking is always the right thing.

This aids navigation around the site and boosts the experience positively. Using site search can also help users find products or whatever they need seamlessly and faster.

The stress of scrolling and looking for certain needs on the site is evaded with a functioning site search.

Less Is Always More With Content And Posts

Don’t clutter your site with wordy content, most site visitors know where to go when they need to read lengthy posts.

They are on your site for a specific purpose and that’s for shopping or finding products and services that they can peruse or make recommendations to their colleagues. So, find a way to cut the fat out of your content and posts.

Make the posts simpler to understand by using relatable and transitional words. Trim the longer sentences by getting rid of redundant words and replacing them with the use of power words across all your posts.

And you should know that the attention span of humans is getting shorter by the day.  Ensure your contents are well written with the right elements to grip readers’ attention and make them commit to the site with their allegiance.  

Incorporate Live Chats

This can be the best experience for most customers visiting your site. With a live chat feature using a chat BOT, questions can be answered instantly when they ask for it.

Granted, sometimes it can be annoying to have these chat BOTs popping up when navigating around the site but they certainly come in handy when there’s a need.

Think of all the time it’ll take for a customer to send a mail inquiring about something important about the brand and then getting a reply probably after a few hours.

That can be avoided with a live chat BOT that supplies all the answers the customer throws at it. If the BOT feature is too expensive, a customer representative can be designated to respond whenever a customer asks a question.

Customer service sometimes is the best experience for customers.

Online Marketing Genies

PO Box 9257
Wynnum Plaza Qld 4178

Helen Goodman
Sue made the necessary changes to our website setup when we changed our URL. The whole process was handled quickly and efficiently. Highly recommend.
Helen Goodman
08/06/2021
Cathy Brown
Sue has been the guru for our website development since 2011 and we find her to be professional, friendly, innovative and cheery. She responds quickly to our queries and requests for assistance. I would highly recommend Sue to you for your website development needs.
Cathy Brown
27/05/2021
Adam Bretherton
Very helpful. Took the time to listen to what I wanted and provided a prompt solution within budget.
Adam Bretherton
24/11/2020
alexis gavriel
Sue did a fantastic job to help sort out our additional email accounts and linking them all together for our family business! Between android, apple and pc devices it all seemed so complicated and we were starting to see issues receiving important orders from our customers. We were really happy Sue could work it all out for us and for the continual support provided to us. We highly recommend her for any tech issues. Thanks so much!
alexis gavriel
20/10/2020
Glen Taylor
Sue & her team are dedicated, resourceful and most of all care about achieving a great outcome for us. We have worked with her for over 5 years and highly recommend her approach and her services
Glen Taylor
28/08/2020
Laraine Craig
Just completed Sue's digital training course and am seriously impressed. Sue has a down to earth, approachable manner, which makes the process so much easier and I've learnt a heap in just a few hours. Sue leads you through the actual process step by step which is perfect for a newbie to SEO, Google My Business and all things technical in the background of optimising my website. Thanks Sue!!
Laraine Craig
12/05/2020
Jovee Chadwick
Sue is an SEO and Google Guru! I recently completed an online marketing course with Sue and I couldn't be happier with my learnings. Sue explains things in a way that is easy to understand and helped me to instantly improve my google search presence without any paid advertising. I highly recommend her marketing courses for anyone wanting to improve their ranking on google searches and gain a better understanding on how SEO works. Thanks again Sue!
Jovee Chadwick
30/04/2020
Nicola Chung
Wow what a session with Sue. She was so thorough with going through my website and seeing immediately what needed fixing and tweaking. She was so knowledgeable and readily open with information and tips on how to improve my SEO and the ranking of my website. Thank-you Sue, you really know your stuff!
Nicola Chung
05/11/2019
Deepti M
In one hour with Sue I got more than any other SEO services I have tried in the past. If you looking for a local, trustworthy, reliable and knowledgeable SEO expert, she is it! I'd highly recommend her without a shadow of doubt
Deepti M
01/11/2019
Bernadette Travers
OMG is a one stop solution when building and maintaining a successful website! The training and support that has been provided during and after our site was built has been beyond expectation. Thanks OMG!
Bernadette Travers
15/06/2019
Reviews