5 Tools for On-page Image Usage Analysis

5 Tools for On-page Image Usage Analysis

Images play a crucial role in enhancing the visual appeal of a website and engaging visitors. However, it’s not just about using attractive images; it’s also essential to optimise their usage to improve on-page SEO. By analysing how images are utilised on a webpage, you can enhance their performance and boost your website’s visibility. In this article, we will explore five powerful tools that can help you with on-page image usage analysis. Let’s dive in!

Table of Contents

  • Introduction
  • Importance of Optimising On-page Images
  • Google PageSpeed Insights
  • SEO Site Checkup
  • Moz Pro
  • Screaming Frog SEO Spider
  • GTmetrix
  • Conclusion
  • FAQs


In today’s digital landscape, where attention spans are short, images can make a significant impact on the user experience. However, improper image usage can result in slow page load times, negatively affecting your website’s performance. To ensure your images are optimised for both search engines and users, you need to employ effective on-page image usage analysis tools.

Importance of Optimising On-page Images

Before we delve into the tools, let’s understand why optimising on-page images is crucial. Proper image optimisation can provide the following benefits:

Improved Page Load Times: Optimised images reduce the file size and load faster, leading to better user experience and lower bounce rates.

Enhanced SEO: Search engines consider page load times as a ranking factor. By optimising your images, you can improve your website’s SEO and organic visibility.

Better User Engagement: High-quality and well-optimised images capture users’ attention, increase engagement, and encourage them to explore your website further.

Now that we understand the importance of on-page image optimisation, let’s explore five powerful tools that can help you analyse and optimise your image usage effectively.

Google PageSpeed Insights

Google PageSpeed Insights is a free tool that provides valuable insights into your website’s performance. It analyses your webpage and generates a report, highlighting areas where you can improve your image usage. It offers suggestions for optimising image sizes, compressing images without losing quality, and leveraging browser caching to enhance page load times.

SEO Site Checkup

SEO Site Checkup is an all-in-one SEO analysis tool that includes image analysis capabilities. It evaluates your website’s images for various factors such as file size, alt tags, image compression, and dimensions. The tool provides recommendations on optimising your images to improve SEO and user experience.

Moz Pro

Moz Pro is a comprehensive SEO suite that offers a wide range of features, including image analysis. With Moz Pro, you can analyse the images on your website to identify potential issues that may impact your SEO efforts. The tool provides insights into image file sizes, alt text, and image dimensions, enabling you to optimise them effectively.

Screaming Frog SEO Spider

Screaming Frog SEO Spider is a powerful website crawling tool that can help you analyse various on-page elements, including images. It crawls your website and generates a comprehensive report containing valuable image-related data. You can identify missing alt tags, oversized images, or images with poor optimisation. This information helps you make informed decisions to improve your on-page image usage.


GTmetrix is another popular tool for analysing website performance and image optimisation. It provides detailed insights into your webpage’s load times and offers recommendations for improving image-related issues. GTmetrix highlights opportunities for optimising image formats, compression, and lazy loading techniques, resulting in enhanced page speed and overall user experience.


Optimising on-page image usage is essential for improving your website’s performance, user experience, and search engine rankings. By leveraging the power of tools like Google PageSpeed Insights, SEO Site Checkup, Moz Pro, Screaming Frog SEO Spider, and GTmetrix, you can identify areas of improvement and optimise your images effectively. Remember, properly optimised images not only enhance your website’s aesthetics but also contribute to higher engagement and better SEO results.


Are these tools free to use?
Some of the tools mentioned, such as Google PageSpeed Insights, offer free versions with limited features. Others, like Moz Pro and GTmetrix, have both free and premium versions, providing additional capabilities in their paid plans.

Can image optimisation impact my website’s search engine rankings?
Yes, image optimisation can positively impact your website’s search engine rankings. By optimising image file sizes, using descriptive alt tags, and employing proper image dimensions, you can enhance your website’s overall SEO performance.

How frequently should I analyse and optimise my on-page images?
It is advisable to periodically analyse and optimise your on-page images, especially when you make significant changes to your website. Regular image analysis ensures that your images remain optimised and contribute to a positive user experience.

Can image optimisation alone improve my website’s page load times?
While image optimisation is crucial for improving page load times, it is just one aspect of overall website optimisation. Other factors like server performance, caching mechanisms, and code efficiency also play a significant role in determining page load speeds.

How can I learn more about on-page image optimisation?
To learn more about on-page image optimisation, you can refer to various online resources, including articles, tutorials, and SEO guides. Additionally, exploring the documentation and guides provided by the image analysis tools mentioned in this article can offer valuable insights.

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