As we all know, content marketing isn’t just about having a good site. It’s also about creating and publishing quality content that people want to read.
While other methods of generating leads are becoming more popular, the SEO model still works because it’s scalable, flexible, and effective.
With the rise of social media, search engine optimisation (SEO) has become an afterthought, an add-on to the other aspects of digital marketing. But SEO is still king in 2022. This is due in large part to the fact that Google still sets the rules, and if you want to rank well in search, you need to understand and follow the rules. And there are plenty of rules.
Even though search engine optimisation (SEO) is getting a lot of attention and buzz lately, it still ranks above and beyond all other forms of Internet marketing. In fact, there is nothing more effective than SEO to generate organic search traffic to your website.
12 Reasons Why SEO is Still King in 2022
Google Is Not Dead
It’s possible that Google could cease to exist at some point in the future, but it doesn’t seem likely. The company’s success comes down to three simple things:
- great technology;
- smart marketing; and
- a great user experience.
The first two things are what makes Google so successful in its advertising business, but the third is what has made Google such a great company in the first place.
The technology behind Google is incredible. They have a lot of computers, servers, routers, switches, firewalls, and other devices that are used to manage the network traffic, store information, and route it efficiently. A lot of people work hard to build technology like this. Even if Google was to stop using their technology, it would be hard to replicate their efforts. The software is just too complicated for most people to understand. That is why Google relies so much on technology. You might be able to find a similar product, but you probably wouldn’t find one as good.
The second component of Google’s success is their marketing department. They use a very smart and effective marketing strategy. They sell their products to the right people, they have an amazing customer support system, and they provide plenty of advertising, including search ads. There are thousands of companies that offer similar services to Google, but no other company does it as well as Google does. So, even if Google were to close up shop, their business would still be thriving.
The last part of Google’s success is the great user experience. Most people don’t think about this when they think about Google, but it is very important to Google. If Google’s users didn’t like Google’s interface, they wouldn’t use it. But, Google is great, and people love using it.
Content Quality Matters
Google rewards content quality. Not all content is created equal. A website that consistently creates valuable and original content will rank higher than one that only produces content that’s recycled or similar. When building out your SEO strategy, you need to understand the importance of creating quality content and the value it has for SEO.
There is no doubt that the most important factor in ranking higher is producing high-quality content. If your site is lacking valuable content, you will have a hard time ranking. The other factor in SEO is links. Links play a major role in the ranking process. They are an important factor in determining how well your site ranks. In order to generate links, you can create content that appeals to a broad audience. This will give you more chances to get links from other sites.
Your Title Tags Matter
Search engine optimisation (SEO) is all about keywords, and there’s nothing more important than your title tag. If your title doesn’t contain the key words you’re hoping to rank for, then your site won’t even be shown in search results. Think about how you’ll want your title to read on a page of your site. What words and phrases would you use?
First of all, you should use the right keywords on your title tag. For instance, if you are selling women’s clothing, then the keywords “women’s clothing” would be appropriate. However, if your site is about dog food, then you should use the keywords “dog food” in your title tag. Remember to use the keyword variations too. For example, if you have a web site that sells ladies’ clothing, you can include the keywords “ladies’ clothing” in your title tag to improve your site’s rankings. Make sure that the keyword you use is included in the text of your website. If you are writing the title tag, make sure that you include all of the keywords that are relevant to your site. If you’re using a third party tool, make sure that you check the SEO of your title tag.
You Can’t Ignore Local Search
While you should still continue to build your overall SEO strategy and keep your eyes on the long-term health of your site, there are some short-term fixes that will improve your search rankings locally and on the first page. This is where many sites struggle because they don’t have a local presence. So, how do you get noticed when it comes to local listings? By using Google Business Profile (aka Google My Business, Google’s local business listing tool) and local directories. Local listings make up a large portion of searches, so if you’re not listed in these places, you could be missing out on traffic. You can’t ignore GBP either, since it’s used by Google Maps to show you local businesses near by.
To boost your local search results, you need to create a local profile for your business. Go to the Google Business Profile section of your Google Account and click on “Create a Business Profile”. Once you create your business profile, you need to fill out your business information. For example, you can list your business name, website URL, your category, the services you offer, the hours of operation, and the phone number. In addition to the basic information, you also need to add photos of the exterior and interior of your business.
Mobile-Friendly Design Is No Longer Optional
The year 2015 marked the arrival of the mobile Internet. Many of us started to rely on our phones for just about everything, and the majority of people have been completely trained to expect mobile-friendly design. Nowadays, if you want to reach potential customers, you have to cater to them whether they’re surfing the Web on a desktop or tablet or if they’re using an iOS device, Android phone, or Windows Phone. It’s no longer optional.
In fact, if your company doesn’t have a mobile-friendly site, it’s now at risk of being shut out of a significant portion of online traffic. For example, according to Adobe Digital Index, in 2016, mobile traffic accounted for almost 60% of all web traffic. With so much riding on making sure that your mobile presence is up to scratch, the importance of being a mobile-first website can’t be overstated.
Don’t Settle For Organic Traffic
While it’s true that organic traffic has become increasingly important over time, we still see more than half of our traffic coming from paid search sources and other advertising. So don’t be surprised if your site doesn’t jump up the ranks in organic search results. There are many factors that influence a site’s position in search results, but there are a few basic things you can do to improve your chances of ranking high. These include content, site speed, user experience, and more.
Brand Recognition Is Key
A great brand creates a strong bond between the company and its customers. As a result, when someone comes across an ad for a product they know and love, they don’t even need the ad to persuade them. Instead, the message gets delivered and the brand recognition kicks in. When people come across a product that’s similar to the one they use, they don’t necessarily compare it to the one they know, but rather compare it to the brand. The same goes for the brand itself: if a consumer sees something that’s associated with a brand he or she knows, they might not even think about whether or not it’s the same brand they’re familiar with.
When people see a brand that they recognise, they will automatically associate that brand with that product. It doesn’t matter if the brand is popular or not, if people know the brand, they will think that they know the product too. When people find something that they recognise, they will automatically think that it’s the same thing they already know.
Make Use Of Your Sitemap.xml
A sitemap.xml file is a Google-specific format for sitemaps, a website’s roadmap of pages, posts, images and products on a given site. The file is basically a list of links, but Google treats them like actual websites and gives them more weight. They’re one of the first things a Googlebot encounters on a website. Google can see this file, crawl through it, and extract the pages inside to index in search results.
By using this file, you will make sure that your website is crawled by Googlebot. It will make sure that the information in your website is properly indexed by the search engine. By following the instructions in the sitemap.xml file, you will make sure that your content is properly indexed by the search engine.
It’s also a good idea to make sure that your website is properly indexed by the search engine.
Avoid Hacking Techniques
Google’s search algorithm is constantly changing, so you have to continually adapt and innovate to stay relevant with new technology. One way to accomplish that is to avoid using methods that could lead to penalties.
To stay relevant in the ever-changing world of Google, it is a good idea to avoid doing certain things. For instance, Google will penalise websites that are using black hat SEO techniques such as keyword stuffing, doorway pages and invisible text. They can also penalise sites that contain unnatural links and are related to spam. These penalties will hurt your SEO ranking, which will hurt your business.
Your Competitors Are Making Mistakes
What would happen if you could get an edge over your competitors by being the only one who knows what mistakes they are making and are taking the necessary steps to avoid them?
A lot of the time, your competitors are not using SEO techniques correctly. And you should be aware that they are making some mistakes that you could benefit from. So what are the common SEO mistakes being made by your competitors?
Some of the common mistakes include:
- Low quality link building
- Low quality content
- Improper use of keywords
- Poor keyword research
- Weak social media profiles
- Lack of social sharing
- Lack of an optimised Google Business Profile
Optimise Your Images
Google is now saying it will no longer rank images that aren’t optimised properly in the search results.
It’s a fact that the images on your site are important. If a visitor can visualise quickly an idea of what your content is about, then you’re off to a good start. To make sure that images work correctly, make sure that you include alt tags. It’s a good idea to include alt tags because it tells search engines about the content of your images.
Social Media Is a Priority
Now that Google is taking into account social media signals, there is no doubt that they will continue to play a big role in determining search results. As such, social media is increasingly becoming a priority for those looking to rank high on Google. And, if you’re going to invest your time into getting more people to click on your links and share your content on social media, you’ll want to know how to optimise it for maximum impact.
In conclusion, SEO is still king of the digital kingdom. According to HubSpot, 93% of all online traffic comes from organic search. More than ever before, businesses need to embrace SEO and make sure that they optimise their website to rank highly in search engine results pages. When it comes to SEO, your goal is to attract visitors and then convert them into customers. SEO is a long-term strategy and it requires constant effort to improve your rankings in Google and other search engines.
If you haven’t started implementing SEO into your own business, it’s time to get on board. Give us a call if you would like to discuss our DIY, done-with-you or done-for-you services.